Hi ,

There’s a part of the sync business most people never really get to see — what actually happens after your music is submitted, and how decisions are really made behind the scenes.

On today’s TAXI TV, I’ll be joined by Jim Thacker, who started out as a TAXI member and is now working as a sync agent representing music for placements in film, TV, and media.

Having been on both sides of the process gives him a perspective that most people never get — and it leads to some very honest, practical insight about what’s really going on in today’s sync world.

We’ll be talking about things like:

• What makes a track “representable” vs. just “good”

• The difference between music that gets signed and music that actually gets placed

• How agents pitch music to supervisors behind the scenes

• Why strong tracks still get passed over (even when they seem “perfect”)

• Why doesn’t he listen to music when people reach out to him directly

And we’ll spend some time on something that’s rapidly changing the landscape:

• Why sync agents and libraries aren’t widely using AI-generated music (yet)
• How TV networks, film studios, and advertisers currently view AI music
• Why many Nashville songwriters are using AI — while film/TV rejects it
• Jim’s personal perspective on AI and where it’s all heading

If you’ve ever found yourself wondering why some music moves forward while other tracks stall out — or what’s really happening on the other side of the door — this should give you a much clearer picture. We’re going on-air today, and you’re welcome to join us.

📅 Today

⏰ 4:00 PM Pacific / 7:00 PM Eastern

Watch here!

Make sure you’re logged into YouTube so you can participate in the live chat if you’d like.

Hope to see you there.
— Michael