Why great music still doesn’t get used
Published: Tue, 03/31/26
Updated: Tue, 03/31/26
It’s not about quality — it’s something else — TAXI Transmitter, March, 2026
You’re Probably Writing the Wrong
Music — And Don’t Know It
Are you still stuck in the old “record company” paradigm that says you need to be talented enough to create great music, and if you do, success will come a knockin’? What if the problem isn’t your talent... but what you’re choosing to write? Michael pulls back the curtain on one of the most common reasons great tracks don’t get used—and how to fix it.
TAXI Member Success Stories
Here are just some of the terrific new sync placements TAXI’s members have had recently, including placements in TV shows and feature films, as well as multiple deals with some great music licensing companies. Do you have some you’d like to tell us about so we can feature your success story next month?
See Success Stories
How Professional Hollywood Editors Cut Their Music
After watching this excellent video, you’ll become much better at creating music for sync. Why? Because you’ll understand how it gets used, so you can make your music even more “usable.” Every musician creating music for sync needs to watch this! It’s that good!
Watch the Video
FinalMix EQ-540 Vintage III
A 'desert island' plugin that will live on your master fader, drum aux, bass, and vocal tracks.
Check It Out
Leonid & Friends
Steely Dan (Cover)
Michael loves this killer performance and flawless recording!
Check It Out
How Old Is Too Old
for Sync Licensing?
For decades, the traditional music industry favored youth, image, and marketability — leaving many talented songwriters, composers, producers, and artists believing their window of opportunity had closed. But does age actually matter when creating music for film, TV, and advertising?
Watch the Video
Creating Music That's
Perfect for Advertising!
Michael heard Rachael Scott’s music when TAXI was finalizing an ad music compilation, and he was blown away. If you would like to get your music into TV commercials, watch and listen to this episode!
Watch the Video
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